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Performance Overview
Always showing last 30 days · not affected by date selector
Active Campaigns
Keywords & Bids
| Keyword | Match | Campaign | Impressions ↓ | Clicks | Acos | Sales | Bid | Actions |
|---|---|---|---|---|---|---|---|---|
Bid Change History
Populated frombid_history table| Keyword | Date | Bid Change | ACoS Before | ACoS After | Sales Before | Sales After | Result | |
|---|---|---|---|---|---|---|---|---|
| finger sleeves gaming | 01 Apr | ↓ £0.80 → £0.65 | 45.2% | 12.4% | £310 | £446 | ✅ Improved | |
| phone trigger gaming | 28 Mar | ↑ £0.90 → £1.20 | 28.4% | 38.7% | £380 | £280 | ⚠️ Worsened | |
| pubg mobile accessories | 03 Apr | ↓ £1.10 → £0.90 | 52.3% | — | £120 | — | ⏳ Too recent |
Schema: bid_history(id, keyword, campaign, match_type, old_bid, new_bid, changed_at, acos_before, acos_after, sales_before, sales_after, notes)