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ACoS exceeds target on 3 campaigns

SP-Hydration-04, SP-Auto-Discover, SB-Holiday

2 SKUs with under 14 days of stock cover

B07YQ1XY9P · 11d · B09KL3M4N6 · 13d

4 new AI recommendations ready

Estimated lift £1,240/wk if all approved

OVERVIEW

Key metrics

Revenue

—

Today

Advertising

Last 30 days

View all →

Spend

£8,420

3.2%

Sales

£37,580

12.4%

ACoS

22.4%

2.1%

TACoS

7.8%

0.4%

Top campaigns

By spend

SP-Brand-Hero

£412.80

19.4%

Healthy

SP-Hydration-04

£284.40

38.2%

Action

SP-Auto-Discover

£186.20

24.0%

Watch

AI insights

Recommendations

View all →

Raise daily budget on SP-Hydration-04 to £45 (+£15)

Campaign exhausted budget by 11:30am for 6 of 7 days. Estimated lift +£312/wk at current ACoS.

2m ago

Pause keyword "hydrating mist" on SP-Brand-Hero

ACoS 64.8% over 14 days, 0 sales last 7. Saves ~£42/wk.

18m ago

Add B07YQ1XY9P to SP-Auto-Discover negative targets

Cannibalising organic — 22% of ad sales coming from existing customers.

1h ago